CenturyLink Declines to Renew Naming Rights to Arena: City Hunts New Sponsor

CenturyLink Center to get a new name

The newly renovated CenturyLink Center will be getting a new name. CenturyLink has notified the City of Bossier and SMG that the company does not have plans to renew its contract for naming rights of the arena.

“Our current agreement with CenturyLink is through October of 2020, but we want to get a head of the game and let corporations know we are open to their proposals to promote their business as naming rights sponsor,” Mayor Lo Walker said in a release.

Bossier City is finishing up nearly $10 million in renovations to the arena.

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“Our arena has never looked better, we feature top-notch customer service, and our schedule is strong with high-profile events. Our naming rights sponsor receives incredible value and exposure,” Mayor Walker added.

Next week, the CenturyLink Center hosts the Olympic Qualifiers for Women’s Volleyball; the only event of its kind in the United States.

Rebecca Bonnevier, SMG general manager of the CenturyLink Center will be facilitating the Request for Proposals on behalf of the City of Bossier City.

“CenturyLink has been Bossier City’s naming rights partner for nearly 20 years and the relationship has proven to be successful,” Bonnevier said. “The City has decided to begin the RFP process now rather than waiting. We plan to have our RFP ready to be publicized in the next month are open to discussions on sponsorship.”

Interested parties can learn more by reaching out to Rebecca Bonnevier at the CenturyLink Center.